Tuesday, July 04, 2006



Sorry the momentum on this baby got dropped a bit, ya'll know how it is right?

So a quick observation, a McDonalds Internet ad just caught my eye. McDonalds is obviously a bit of a troubled brand, has been for years. It's products are responsible for lots of death and disease, but also popular and delicious.

Actually I think that's a pretty good ad right there.

Anyway, the McDonald's ad asks the question "Are you Mac enough?"

There's got to be a name for the type of marketing that doesn't merely suggest buying it's product will make you cool but directly confronts you and challenges you by telling you you're not cool.

It's a form of bullying really...

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