Tuesday, July 11, 2006


report from an alert citizen

Famous old people lobbying organization the AARP has an ad in which a cop pulls a driver over and asks why the driver doesn't have the AARP's own car insurance for senior citizens. It's entirely obvious that she's not a cop, she works for AARP, because cops don't pull you over to sell you insurance. What kind of idiots do these silver haired scammers think we are?


And impersonating one is a crime.

Monday, July 10, 2006



Okay, this may be fudging with the mandate of this site, not about ads per se, but this is about corporate branding. I don't see my silent co-bloggers raising any objections...

I'm seriously bothered when the familiar things in my life are taken away from me. It causes nothing but woe and disconcertment. When corporations acquire things they change them, not in any rational manner to benefit the consumer but to benefit their collective egos. Much has been made of Macy's acquiring Marshall Fields in downtown Chicago and foolishly changing its name, an act of cultural imperialism that has greatly angered the populace. But less noticably, these things happen on a smaller level as well. I've grown up with two chain drugstores, Walgreens and Osco, both are very nice and familiar to me. Of late a new chain, CVS has moved in from the East, like the Dark Shadow of Mordor. We fear change.

I have continued to patronise Chicago's original, traditional stores as much as possible, but recently CVS assimilated Osco into its collective. CVS has draped their name to cover up the defunct Osco name. To me these draped banners resemble nothing so much as the flags of an occupying foreign army. I will not salute.

Tuesday, July 04, 2006



Sorry the momentum on this baby got dropped a bit, ya'll know how it is right?

So a quick observation, a McDonalds Internet ad just caught my eye. McDonalds is obviously a bit of a troubled brand, has been for years. It's products are responsible for lots of death and disease, but also popular and delicious.

Actually I think that's a pretty good ad right there.

Anyway, the McDonald's ad asks the question "Are you Mac enough?"

There's got to be a name for the type of marketing that doesn't merely suggest buying it's product will make you cool but directly confronts you and challenges you by telling you you're not cool.

It's a form of bullying really...

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