Thursday, June 22, 2006


And now for a word from our sponsors...

Welcome to our blog. It's about commercials. Why? Well...

Short, punchy and infinitely duplicitous, a really well-made tv spot will have far more layers of meaning than the program it interrupts. We here at See Spots Run admire the craft that goes in these dense packets of message, but we also like unpacking the packets. What are they trying to do to us? Who do they think we are? We also like judging the skill and effectiveness of the ad. Did they catch our attention? Did they entertain us while still promoting their project? Every year it gets harder to attract and sway the American consumer, so dance, monkeys dance.

Your hosts are: Me. Reina. A theatre critic (see Way Off Loop), I pushed for this blog because Slate's excellent Ad Report Card doesn't come out often enough, and all other ad reviews publish in subscription-only industry rags.

Mark Twain. A pseudonymous industry professional, he'll be offering insight from behind a convenient mask.

Rory Leahy. A genial, amusing madman. My favorite person with whom to discuss ads and the weirdness of pop culture. Soon, yours too. He blogs about not-ads here: American Demigods.

This blog is a stupid idea. Who wants to read some smug, hipper than thou post-collegiate beatniks being all smartpantsed about advertising? Advertising is the lifeblood of our democracy and anyone who wants to question them should move to Islamistan.

Durka durka. Jihad jihad. Mohammed.
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